Wednesday, April 1, 2009

New study proclaims, "Newspapers are Dying!" Yes, and...?

I agree with Esther's post on the sometimes redundant nature of media research. To a point, research linked to journalism's present crisis is merited; how can we hope to fashion a solution to a problem we don't understand? But I feel like I see a new study every day reporting results that ultimately lead to one conclusion - newspapers are dying and network TV news isn't faring well either. Check.

The energy of media think tanks, especially in our down economy, would go further if less was devoted to quantifying today's Armageddon. Let's divert those resources to research that will help today's journalists and academics develop solutions- a comprehensive study on people's willingness to pay for news anyone? (If I'm missing something and this exists, apologies and please pass it on!)

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