Rebuttal: Problems with the Research Method

Diane Mernigas, Editor-at-Large at Mediapost blogged about the problems that she sees in the Nielson Company's research (refer back to my previous post).

She said in her blog:

"Did it really require a multimillion-dollar study and 952 days of observed behavior to confirm that the PC has supplanted radio as the second-most-used medium? Americans are consuming record amounts of media and are going digital regardless of age and other demographics. Is that a surprise?

So far, there hasn't been much study-related discussion about interactivity, connectivity and the quality of time consumers spent with media..."

What do you all think?